Guest Experience

An exceptional guest experience is our top priority, every time you visit C. A. Russell Ford in Anniston.

16 Years and 10 Vehicles! John says it's been an "easy journey" working with his local Ford dealer.

This is John! He is a long-time, loyal customer of Ford in Anniston. He has been buying and servicing vehicles here for 16 years. He says his team at C. A. Russell Ford in Anniston, Sharon and Angela, are like his two sisters. 

From Explorer to Expedition and Bronco to F-150, John has owned a variety of Ford models. He says he and his family travel together and he uses his new pickup to haul his fishing gear! 

Thank you John for sitting down to talk with us about your relationship with all of us at C. A. Russell Ford. We appreciate you!!

"I just feel like I'm part of the family down here." Ford guest feels at home at local Ford dealer

Mr. Lewis is a long-time customer of Sharon Thomas, at C. A. Russell Ford. He has purchased multiple vehicles and trusted our Service, Quick Lane and Mobile Service for his vehicle maintenance as well.

Thank you, Mr. Lewis, for your kind words. We appreciate you!

"This one-of-a-kind Ford F-250 King Ranch is a Dream truck!"

Meet David Lewis! Mr. Lewis is a long time customer and friend of Sharon Thomas, at C. A. Russell Ford in Anniston, AL. 

Mr. Lewis has purchased a number of vehicles from Sharon over the years and says he always comes back to see Sharon for new Ford models. He also trusts the service department and parts department at C. A. Russell Ford. 

His latest Ford pickup is a DREAM! A 2026 Ford F-250 King Ranch. It is a beauty and he was nice enough to sit down with us to talk about his experience as well as the upgrades he's already made to his dream truck.

"You will not be disappointed" when you ask for Lisa!"

Meet Brian Fraser! He has purchased three vehicles from our dealership and he said he keeps coming back because he trusts our team. Thank you, Mr. Fraser!! 

Listen to his experience purchasing a vehicle from salesperson, Lisa Glover!

"We've had no bad experiences here . . ."

The Houstons have experienced almost every department C. A. Russell Ford has to offer, and they continue to choose our dealership. Thank you, friends, for trusting us year after year!

"Once you get in a machine like that. It's a game changer"

Local business owner, Jarod Mitchell, talks about his experience owning his first Ford Mustang, as well as his interactions with Tony Russell and sales rep JP Goodwin. 

"she got it done that day!" Guest explains how dealer turned recall issue from sour to satisfactory

Meet Pamela! This long-time Ford customer has been visiting the Service Department and Quick Lane at her local Ford dealer in Anniston, AL for years.

She recently shared how a frustrating situation involving a recall for her 2015 Ford Explorer was flipped from bad to good when the service manager stepped in to resolve a problem. 

Thank you for sharing your experience with us, Mrs. Pamela! We appreciate your openness and honesty! 

"Give C. A. Russell Ford a chance. . ."

Long-time Ford customers, Dale & Tina Fletcher, encourage friends and family to try C. A. Russell Ford when shopping for a vehicle.

"I recommend all my friends come up here to see Tony..."

Long-time Ford owner, George Moore, recommends that all of his friends purchase their vehicles from C. A. Russell Ford in Anniston.

"They've always taken care of our needs...

"Mr. Davis explains why he continues to purchase his vehicles from Ford in Anniston, AL.

Ford owners plan to continue business with local dealer

There is a new owner at the Ford dealership in Anniston, AL, and loyal Ford customers say they will continue to purchase their vehicles from C. A. Russell Ford.

Excitement for new ownership at Ford dealership in Anniston, AL

Loyal customers of Ford in Anniston say they are excited for new owner, Tony Russell!

Anniston locals say they will continue to do business with C. A. Russell Ford in Anniston, AL

Jeff Davis bought his first vehicle from Ford in Anniston, in 1977 and still chooses his local dealer today. He says he will continue to support C. A. Russell Ford under new ownership. Tony Russell has managed the dealership as General Manager for seven years and is now the owner of the 102 year Ford dealership.
The videos below were recorded in 2024 before C. A. Russell began operating under its new name. We wanted to keep these stories here to share with you some owner experiences with sales representatives who are still part of our team here at C. A. Russell Ford. 

Guest Experience Review: All-Electric Ford Mach-E GT

Our friend Kate and her husband have owned DOZENS of new Fords and now they are the proud owners of a 2024 Ford Mustang Mach-E GT, 2024 Ford F-150 Lightning, and a 2024 Ford Bronco Badlands. 

Kate primarily drives the Mach-E, and she talks with us about her ownership experience - as well as her purchasing experience with sales rep, Lisa Glover.

2024 Ford Escape Owner Experience Review

"I was moved. . . They cared about me." Jim Corriveau talks about his experience purchasing a vehicle from Sunny King Ford in Anniston, AL. Jim worked with sales professional Landon Key and explains that he left his visit in a new Ford and with a new friend.

Real Owners Talk About Experience with a Ford Escape Plug-In Hybrid

Mr. and Mrs. Woods have owned Ford Hybrid vehicles for 8 years. In 2024, they upgraded their 2020 Ford Escape Plug-In Hybrid to a 2024 model. They explain the advantages they've experienced and about why they continue to do business with Sunny King Ford in Anniston.