Guest Experience

An exceptional guest experience is our top priority, every time you visit C. A. Russell Ford in Anniston.

"You will not be disappointed" when you ask for Lisa!"

Meet Brian Fraser! He has purchased three vehicles from our dealership and he said he keeps coming back because he trusts our team. Thank you, Mr. Fraser!! 

Listen to his experience purchasing a vehicle from salesperson, Lisa Glover!

"We've had no bad experiences here . . ."

The Houstons have experienced almost every department C. A. Russell Ford has to offer, and they continue to choose our dealership. Thank you, friends, for trusting us year after year!

"Once you get in a machine like that. It's a game changer"

Local business owner, Jarod Mitchell, talks about his experience owning his first Ford Mustang, as well as his interactions with Tony Russell and sales rep JP Goodwin. 

"Give C. A. Russell Ford a chance. . ."

Long-time Ford customers, Dale & Tina Fletcher, encourage friends and family to try C. A. Russell Ford when shopping for a vehicle.

"I recommend all my friends come up here to see Tony..."

Long-time Ford owner, George Moore, recommends that all of his friends purchase their vehicles from C. A. Russell Ford in Anniston.

"They've always taken care of our needs...

"Mr. Davis explains why he continues to purchase his vehicles from Ford in Anniston, AL.

Ford owners plan to continue business with local dealer

There is a new owner at the Ford dealership in Anniston, AL, and loyal Ford customers say they will continue to purchase their vehicles from C. A. Russell Ford.

Excitement for new ownership at Ford dealership in Anniston, AL

Loyal customers of Ford in Anniston say they are excited for new owner, Tony Russell!

Anniston locals say they will continue to do business with C. A. Russell Ford in Anniston, AL

Jeff Davis bought his first vehicle from Ford in Anniston, in 1977 and still chooses his local dealer today. He says he will continue to support C. A. Russell Ford under new ownership. Tony Russell has managed the dealership as General Manager for seven years and is now the owner of the 102 year Ford dealership.
The videos below were recorded in 2024 before C. A. Russell began operating under its new name. We wanted to keep these stories here to share with you some owner experiences with sales representatives who are still part of our team here at C. A. Russell Ford. 

Guest Experience Review: All-Electric Ford Mach-E GT

Our friend Kate and her husband have owned DOZENS of new Fords and now they are the proud owners of a 2024 Ford Mustang Mach-E GT, 2024 Ford F-150 Lightning, and a 2024 Ford Bronco Badlands. 

Kate primarily drives the Mach-E, and she talks with us about her ownership experience - as well as her purchasing experience with sales rep, Lisa Glover.

2024 Ford Escape Owner Experience Review

"I was moved. . . They cared about me." Jim Corriveau talks about his experience purchasing a vehicle from Sunny King Ford in Anniston, AL. Jim worked with sales professional Landon Key and explains that he left his visit in a new Ford and with a new friend.

Real Owners Talk About Experience with a Ford Escape Plug-In Hybrid

Mr. and Mrs. Woods have owned Ford Hybrid vehicles for 8 years. In 2024, they upgraded their 2020 Ford Escape Plug-In Hybrid to a 2024 model. They explain the advantages they've experienced and about why they continue to do business with Sunny King Ford in Anniston.